{"product_id":"kyt-colorism-shirt","title":"KYT? | Colorism Shirt","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eKnow Your Truth? collaboration produced by djequipmentindia\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003eColorism\u003c\/span\u003e:\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003cspan\u003eColorism is the practice of favoring lighter skin over darker skin. The preference for lighter skin can be seen within any racial or ethnic background.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eColorism finds its roots in racism because, without racism, someone’s value and perceived superiority wouldn't be based on the color of their skin.\u003c\/p\u003e\n\u003cp id=\"mntl-sc-block_1-0-10\" class=\"comp mntl-sc-block mntl-sc-block-html\"\u003eColleen Campbell, a Ph.D. candidate in Sociology and African Studies at Princeton University noted, \"When we think of racism in the U.S. especially, we think of anti-Black attitudes or institutional processes that entrench whiteness at the top of the social hierarchy.\"\u003c\/p\u003e\n\u003cp id=\"mntl-sc-block_1-0-12\" class=\"comp mntl-sc-block mntl-sc-block-html\"\u003eFurthermore, the preference for lighter skin tones is a result of slavery and since then there are many methods people have used and still use to determine someone's value in society.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1 Style 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